Key Steps to Before Optimizing Your Website, Important Steps for Optimization
Tips for Before Optimizing Your Site for Major Search Engines:
First prepare a list what to do and project goal or client requirement that will make sure your SEO is successful.
- Target or Goal of website?
- What is the time-frame for this project?
- What is the budget for this project?
- What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc)
- Does the website contain unique content and with static or dynamic urls.
- Home page and other pages contain 250 words of content to be optimized?
- Check the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?
- Check how many pages does the site contain? How many of these will be optimized?
- Check the website has a site map or will it require one? Does the site have an XML sitemap submitted to Google Sitemaps?
- Check the current link popularity of the website
- Check the approximate Google PageRank of the site.
- Check the Source code to optimize in better way.
- List the products/services that the site promotes or offer.
- Check out the website geographical target markets. (Global, Country, State and Town)
- List down the Top 20 search keywords or phrases to target the markets and rank in the search engines.
- List down the major competitors. (Urls, Keywords, Meta Content).
- Flow the SEO Check List.
- What are my client's expectations for the optimization project?
