Showing posts with label Google Analytics Articles. Show all posts
Showing posts with label Google Analytics Articles. Show all posts
Wednesday, February 15, 2012

Google Analytics - How to manually Track Clicks on Outbound Links

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Google Analytics Event Tracking Tips
you want to use the tracking feature of Google Analytics to track all clicks on outbound links from your site, however, you also want those outbound links to open a new window...
If you simply follow the instructions to track outbound links you will discover that your links will no longer open in a new window (regardless of whether you are using Javascript or target="_BLANK" to open the window.

And here's the solution:


Apply the javascript to you hyperlink as usual...
your link text
...but modify the tracking code as follows...
function recordOutboundLink(link, category, action) {
try {
var pageTracker=_gat._getTracker("XX-XXXXXXX-XX");
pageTracker._trackEvent(category, action);
setTimeout('document.location = "' + link.href + '"', 100;window.open(this.href))
}catch(err){}
}
(Don't forget to replace XX-XXXXXXX-XX with your tracking code)
...and that's all — Outbound links with Google Analytics tracking and opening in a new window

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Thursday, January 22, 2009

Submit a Sitemap XML File to Search Engines

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How to Submit a sitemap XML File to Search Engines
Once you have created the Sitemap XML file and placed it on your web server then, you need to inform the search engines that support this protocol of its location.
We can submit the sitemap in 4 ways given below:

  • Submitting it to them via the search engine's submission interface.
  • Specifying the location in your site's robots.txt file.
  • Sending an HTTP request
  • Submitting throw Google webmaster Tool.

Submitting it to them via the search engine's submission interface:
To submit your Sitemap XML file directly to a search engine, which will enable you to obtain status information and any giving out errors, refer to each search engine's documentation.

Specifying the Sitemap location in your robots.txt file:
Sitemap: <sitemap_location>
The <sitemap_location> should be the complete URL to the Sitemap, such as: http://www.example.com/sitemap.xml.
This directive is independent of the user-agent line. If you have a Sitemap index file, you can include the location of just that file. You don't need to list each individual Sitemap listed in the index file.
You can specify more than one Sitemap file per robots.txt file.
Sitemap: <sitemap1_location>
Sitemap: <sitemap2_location>
Submitting your Sitemap via an HTTP request:
To submit your Sitemap using an HTTP request (replace <searchengine_URL> with the URL provided by the search engine), issue your request to the following URL:
<searchengine_URL>/ping?sitemap=sitemap_url
For example, if your Sitemap is located at http://www.example.com/sitemap.gz, your URL will become:
<searchengine_URL>/ping?sitemap=http://www.example.com/sitemap.gz


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Sample XML Sitemap

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Sample XML Sitemap

The following example shows a Sitemap in XML format. The Sitemap in the example contains a small number of URLs, each using a different set of optional parameters.

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>http://www.example.com/</loc>
<lastmod>2005-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>http://www.example.com/catalog?item=12&amp;desc=vacation_hawaii</loc>
<changefreq>weekly</changefreq>
</url>
<url>
<loc>http://www.example.com/catalog?item=73&amp;desc=vacation_new_zealand</loc>
<lastmod>2004-12-23</lastmod>
<changefreq>weekly</changefreq>
</url>
<url>
<loc>http://www.example.com/catalog?item=74&amp;desc=vacation_newfoundland</loc>
<lastmod>2004-12-23T18:00:15+00:00</lastmod>
<priority>0.3</priority>
</url>
<url>
<loc>http://www.example.com/catalog?item=83&amp;desc=vacation_usa</loc>
<lastmod>2004-11-23</lastmod>
</url>
</urlset>

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Sitemaps XML format

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Sitemap protocol

This post describes the XML schema for the Sitemap protocol.
The Sitemap protocol system consists of XML tags. All data values in a Sitemap must be entity-escaped. The file itself must be UTF-8 encoded.
The Sitemap must:

  • Begin with an opening <urlset> tag and end with a closing </urlset> tag.
  • Specify the namespace (protocol standard) within the <urlset> tag.
  • Include a <url> entry for each URL, as a parent XML tag.
  • Include a <loc> child entry for each <url> parent tag.

All other tags are voluntary. These voluntary tags may vary among search engines. Also, all URLs in a Sitemap must be from a single host, such as www.example.com or store.example.com.

Sample XML Sitemap

The following example shows a Sitemap that contains just one URL and uses all optional tags.

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>http://www.example.com/</loc>
<lastmod>2005-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
</urlset>

The available XML tags are described below.

Attribute Description
<urlset> required

Encapsulates the file and references the current protocol standard.

<url> required

Parent tag for each URL entry. The remaining tags are children of this tag.

<loc> required

URL of the page. This URL must begin with the protocol (such as http) and end witha trailing slash, if your web server requires it. This value must be less than 2,048characters.

<lastmod> optional

The date of last modification of the file. This date should be in W3C Datetime format. This format allows you to omit the time portion, ifdesired, and use YYYY-MM-DD.

Note that this tag is separate from the If-Modified-Since (304) header the servercan return, and search engines may use the information from both sources differently.

<changefreq> optional

How frequently the page is likely to change. This value provides general informationto search engines and may not correlate exactly to how often they crawl the page.Valid values are:

  • always
  • hourly
  • daily
  • weekly
  • monthly
  • yearly
  • never

The value "always" should be used to describe documents that change each time theyare accessed. The value "never" should be used to describe archived URLs.

The value of this tag is considered a hint. Even though search engine crawlers may consider this information when making decisions, they may crawl pages marked "hourly" less frequently than that, and they may crawl pages marked "yearly" more frequently than that. Crawlers may periodically crawl pages marked "never" so that they can handle unexpected changes to those pages.

<priority> optional

The priority of this URL virtual to other URLs on your website. Valid values range from 0.0 to 1.0. This value does not involve how your webpages are compared to pages on other websites—it only lets the search engines know which pages you deem most important for the crawlers.

The default priority of a page is 0.5.

The priority you allocate to a webpage is not possible to influence the position of your URLs in a search engine's result pages. Search engines may use this information when selecting between URLs on the same site, so you can use this tag to increase the possibility that your most important pages are present in a search index.

Also, please note that assigning a high priority to all of the URLs on your site is not likely to help you. Since the priority is virtual, it is only used to select between URLs on your site.

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Sunday, January 11, 2009

Google Analytics Features

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Google Analytics Features
Google Analytics offers a special features and benefits for everyone executives and advertising and marketing professionals to website owners and content developers.
Advanced Segmentation



Isolate and analyze subsets of your traffic. Select from predefined tradition segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder.
Motion Charts


Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics relate over time. Choose the metrics you want to measure up to and interpretation data relationships that would be difficult to see in traditional reports.
Custom Reports Create, save, and edit custom reports that present the information you want to see. A drag and drop crossing point lets you select the metrics you want and define multiple levels of sub-reports.
Fast Implementation Upload the Google Analytics tracking code into each of your website pages and tracking begins immediately.
Keyword and Campaign Comparison You can track and measure up to all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
Custom Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
AdWords Integration With the help of Google Analytics to learn which keywords are most profitable to your business.
Internal Site Search You can locate how your visitors search your site, what they look for, and where they end up.
Benchmarking Find out whether your website performance metrics underperform or outperform. Opt-in benchmarking compares your key metrics against aggregate performance metrics.
Trend and Date Slider Compare time periods and select date ranges without losing sight of long term trends.
Ecommerce Tracking Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
Funnel Visualization Find out which pages result in lost conversions and where your would-be customers go.
Site Overlay See traffic and conversion information for every link as you browse your site.
Email reports Schedule personalized report emails that contain exactly the information you want to share.
GeoTargeting Find out where your visitors come from and identify your most lucrative geographic markets.
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Google Analytics, Google Analytics Benefits

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Google Analytics Benefits:

Google Analytics

Google Analytics (abbreviated GA) is a free service offered by Google. Google Analytics supply complete figures about the visitors to a website. In Google Analytics the main emphasize is that the product is aimed at marketers as disparate to webmasters and technologists from which the industry of web analytics originally grew.
Google Analytics (GA) can track visitors from all referrers, with search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Benefits of Google Analytics:

  • Google AdWords, users can review online campaigns by tracking landing page quality and conversions (goals).
  • Google Analytics show to the goals convention may include sales, lead generation, viewing a specific page, or downloading a particular file.
  • Google Analytics (GA), marketers can determine which ads are performing, and which are not, providing the information to optimize or cull campaigns.
  • Google Analytics (GA) move toward to show high level dashboard-type data for the informal user.
  • Google Analytics provides a information or reports on, poor performing pages can be identified using techniques such as funnel visualization,
  • Visitors came from,
  • How long they stayed
  • Geographical position.
  • Custom visitor segmentation.
  • Users can authoritatively add up to 50 site profiles. It is limited to sites which have traffic of less than 5 million page views per month.



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History of Google Analytics

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Google Analytics

Developed byGoogle
Latest release/ December 4, 2007
OSCross-platform (web-based application)
TypeStatistics, Analysis
Websitehttp://analytics.google.com

History of Google Analytics:
Google's service was developed from Urchin Software Corporation's analytics system. The method also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and renamed to Google Analytics in 2006.
The Google Analytics was released in November 2005 to everyone, with free registers. Due to extremely high demand for the service, new sign-ups were suspended only a week later.
Google increases the space. Google began with a lottery-type invitation-code model. Prior to August 2006 Google was sending out batches of invitation codes as server availability permitted; since mid-August 2006 the examiner has been fully available to all users.
In December 2007, Google rolled out the new ga.js page label which they suggest to use for all new accounts and new profiles for new domains. Existing urchin.js page tags will go on to work; however the new tag will allow site owners to take benefit of the most up-to-date tracking functionality, ability to graph multiple data points at once and to track ecommerce dealings in a more readable way.
While the product platform has never been a beta new beta features are added from time to time.

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