Showing posts with label beginners tips. Show all posts
Showing posts with label beginners tips. Show all posts
Thursday, February 11, 2010

Important measures to avoid mistakes while dealing with link building

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It has been seen that people tend to make many mistakes while making efforts to boost up the page rank of their respective websites.

Such mistakes are pretty common mistakes and made by almost everybody who tries to up lift the page rank. It is very important to learn from those mistakes and never repeat them. Here are some important Search engine optimization mistakes one must always avoid.

Excess use of Keyword:
It is very important to use keyword as they help achieving optimization as per the search engine requirement. But one must avoid excessive use of keywords. It is a misconception that if keyword is used many times it will result in better page rank. It is advisable to keep in mind that search engines do not blindly follow the keywords they have set algorithm to track the genuine contents. There is a possibility of getting penalized with excessive keyword use. if you wish to have better rank and good optimization in terms of search engines then always use fresh content with appropriate use of key words.

Index without Page rank:
It is a wide spread misconception among people that if page is indexed then its page rank will automatically get increased by search engine. What they fail to realize that there are some very basic optimization techniques which can help increasing page rank. How ever hard you try to make your site better to get higher page rank but if it is not optimized properly then you will never get the desired results.

Social media is not enough:
Over the years social networking sites have gained tremendous popularity, they are not only famous but carry millions of fan following as well, for example face book, orkut and twitter. Major reason for such massive spread is that they hit the target bang on right and sing the right chord of emotions. They play good role getting traffic but not good for back links. They ends up getting you no follow back links. Thus start looking for more meaningful sources to get good traffic and back links.

Unethical link building:
there is no short cut to success. Always avoid unethical promoters who promise you to get fast and useful links in jiffy. You may encounter sudden rise in page rank due to links but they are unethical links could result is penalizing your site or permanently banning it.
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Saturday, August 30, 2008

Basic SEO Tips for Newbie

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The role of keyword in search engine optimization is very important. The target keyword of the page must be in the page including heading, anchor text and meta tags. In the age of internet, it is very tough to get top rank in search engines for a particular keywords even if your website has good PR and back links. It is due to lack of SEO techniques.

Remember these points when targeting the keywords:

1. First of all do not target your page with single keyword. Use keyword combination. If your website is related to travel in India, target it by "India Travel" not by India or by travel.

2. Use keyword suggestion tools to find the idea of appropriate keyword for a particular page. The popular keyword suggestion tools are google, keyword discovery, etc.

3. Must use your keyword in heading tag, 1-2 times in title and description, means not more than 7-8 times. Do not repeat it excessive to get higher in search engine ranking. It is against the search engine guidelines and your website can be penalize.

4. Use misspelled words in the page. If your one of the page is providing tour information on Taj Mahal then use "Tag Mahal" because people from outside India using it and will be beneficial for you.

5. Title tag should not more than 5-15 words, description should be up to 200-225 words and keywords should not more than 150 words.

6. If you are using images then insert alt text relevant to the image name. Use short text and if possible use keyword in the alt text.

7. Use keyword in anchor text and it must be relevant text according to the page. Do not use text irrelevant to the page.
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