Showing posts with label learn seo. Show all posts
Showing posts with label learn seo. Show all posts
Tuesday, July 26, 2011

Less Known Facts About Google Ranking

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Many of affiliate marketers use the Google PageRank as a reliable source to measure the popularity of the website. But many of them, in fact, many of internet users do not know how Google PageRank is actually evolved and what the notion behind it is. Ten years ago, the ranking was not the same as that of today, they were quite predictable. The search algorithm was more manually-driven than programmatically and so the search results from Google often showed the same websites over longer period of time. As a result of this, users were dependent on Google more as a site browsing tool. This is one of the facts about Google PageRanking.



However, the conditions have changed a lot now. Google has developed its services in more modern way where there is no manual dependency. All the things are taken care by algorithms. Now you do not experience the same search results for similar terms for even two days. You can see totally search results for same keywords. This really puts a question in front of all Google PageRank users, that is it really useful when Google shows very dynamic Page Ranks for the same website for same keywords. This proves that Page Rank is not merely a number but a result of complicated algorithms applied. To generate Page Rank, Google takes into account following factors- websites Meta tags, titles, keywords density, description tags, links coming from other websites, the Page Ranks of the referring websites. So you can now imagine how complex is the Page Rank generation algorithm. And this is the second of some facts about Google page ranking.



There is a variation in the Google suggestions for search query phrases. This way, the search queries data entered by people can also be under question. You cannot really depend on it. Sometimes, Google search gives totally different and strange results on the referral data of your website. Some people also reported a wide variation or sudden rise in the Google page crawling activity and after such activity, their Google traffic data was significantly decreased and hence lowering their page ranks.



For some webmasters, Google PageRank is not the only parameter to evaluate the popularity of the website. But of course they also get worried when their PageRank is modified because of any known or unknown reasons. This creates a fear among their PR network for sure. This way, above stated facts about Google PageRanking can affect your website’s popularity and thus affecting your money.
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Thursday, June 16, 2011

The Five Steps of a Successful SEO Strategy

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One of the most reputed terms associated with the popularity index of your webpage or website is the order of preference and selection of a successful SEO strategy. This will no doubt, give the website a huge boost to the selected portfolio of your website. For effective implementation of the strategy, you should be quite known to various steps and tips related to the same and thus, it becomes very effective and reliable tool to promote your business and marketing trend over the internet. Certain steps and tips are mentioned below for your guidance that will definitely help you.

1.The owner should completely and comprehensively analyze the nature of website he is willing to optimize. No doubt, a detailed study of the various aspects like the contents, layout, web design, materials and promotional campaigns related to the same will effectively constitute a better and successful SEO strategy. You will make comparison of back links, portfolios of interest, enlisted directories to the corresponding company or website, web traffic and drawbacks which your website possess so that you may try your best to add the lacking criteria to your website.

2.Further, you will have to keep an eye on your competitors and other websites which are related to your topic of interest. You may decide your competitor by measuring the target audience capacity it has and various other factors to consider. You can use the comparative study to share a common link with the competitors at the earliest.

3.See, this step corresponds to a detailed study of the successful SEO strategy which must be done to your website. A comparison to your competitor and thorough analysis of your website features will give you much needed idea about the prospects and expectations of online visitors. No doubt, this will help you in improving the web traffic and thus, internet sale.

4.The most important step in pursuing the SEO plan for your website is the authentic and robust implementation of the ideas and strategies which you have gathered with the above mentioned three steps. In fact, a wrong implementation of the analysis and collected data will make all the previous efforts fruitless. Your precious time and research will go in vain. Hence, implementation of the steps and analysis data is essential.

5.Well, coming to the last and next step it is the time of thorough assessment of the results which you are receiving after the implementation of successful SEO strategy.
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Wednesday, March 16, 2011

Quick Search Engine Optimization Tips

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SEO profession is very challenging profession and seo is always fighting to get rank well in search engines. Without success there is no chance for you to do online business. My below search engine optimization tips will definately guide beginners to achieve their target :

1. Your first aim should be research your business and product offerings.
2. Research your target keywords suitable for your online products.
3. Spend time on your competitor's websites and their target keywords.
4. Check the content, title and meta of your competitor's website.
5. Use keyword suggestion tool and check which keywords pull the most traffic.
6. Don't forget to research on most and least competitive keywords.
7. Ensure that the html code is error free and easily crawlable by search engines.
8. Avoid javascript and flash in your website.
9. Check your robots.txt is working fine and not blocking important pages from being indexed.
10. Use your target keywords in your title tags and place keywords in the beginning on the title tag.
11. Make sure every page on your site has a unique title and meta tags.
12. Don't forget to mention city/area in title where business is being served.
13. Keep your title short and catcy
14. Mention your company name in either title or meta tags for brand recognition purposes.
15. Don't miss your target keywords in your meta description and it should be catchy.
16. Focus on keyword phrases and include these phrases in title and meta description.
17. Verify your website in google webmaster tool.
18. Use stylesheet to make your website light.
19. Avoid using ajax and flash
20. Avoid using dynamic urls.
21. Utilize your target keywords in the urls.
22. Content is king so always add fresh content. Try to have 400-500 words per page.
23. Write content for users not for search engines. It will help you keep your bounce rate low.
24. Try to maintain keyword density of 2-3%
25. Don't hide text by making its font size too small or by making it the same color as the background color.
26. Don't stuff keywords. It can make your content tasteless.
27. For heading of the page, use H1 and use it only once for heading. For subheading use H2, H3, H4...
28. Bold or italicize important keywords only.
29. Use target keywords in image alt tags and ensure that all images have Alt description tags.
30. Use keywords in image files.
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