5 Tips To Increase Your AdSense Income

Google AdSense is without a doubt the simplest way to make money online, without selling any product. AdSense has enable relatively small sites and blogs to earn income from their sites every day, when someone clicks on the AdSense ads displayed on the sites. All someone has to do is to setup blogs with good content, and the money will come in. It sounds rather simple. But, in practice, there are a number of things to take care of, such as optimizing your sites to generate more clicks. Many top bloggers earn more than $100 a day from AdSense, but the majority are earning pittance from their content sites. You should be able to increase your AdSense income, if you implement the following tips.

Keyword research is the most important task you should carry out before you get your domain name. Look for a keyphrase with a high search volume, but with a low search count in Google. You can use the Google keyword tool or other keyword tools for keyword research. Also ensure that the average cost-per-click is above one dollar for the selected keyphrase, as we want to get higher payout for each click.

Once you have your keyphrase, the next step is to get a dot com domain name matching the keyphrase. By following these steps, you will have a better chance of getting better rankling in search engines and benefit from free organic search results.

Use self-hosted WordPress blog to create your content blogs. If you want good search engine ranking, using WordPress will give your blog the added advantage as Google loves WordPress. A WordPress blog is one of the most effective ways to increase your website rankings on Google. The better the Google ranking, the more organic visitors you will get which will result in more clicks for your AdSense ads. Post unique, quality keyword targeted content on a regularly basis and you will see your AdSense income increase overtime, as more pages are indexed in Google.

Another important factor to double your AdSense income is the placement and appearance of the AdSense ads. The color scheme of the AdSense ads should be the same as the blog's theme so that the ads will blend nicely with the content. This will increase the click-through rate as the AdSense links will look similar to the sites' links. The AdSense ads should be placed above the fold of the page to maximize the effectiveness of the ads. The best size for the AdSense ads is the Large Rectangle (336x280), which have the tendency to result in higher click-through rates.

By Edwin A

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Pay Per Click or SEO - Which Is Best? - Question

Everyone who is involved in online marketing has asked or is asking this question. The problem is basically money. If you have just started an online marketing site, you may not have the cash needed to invest in Pay Per Click (PPC) advertising. On the other hand, you have to spend time on Search Engine Optimization (SEO), so you might find yourself between a rock and a hard place. There's no doubt that both work, but with PPC you have an obvious advantage or two over SEO.

PPC is almost instantaneous and you don't have to redesign an existing site in order to place these ads. You can place ads on highly ranked sites in your niche and have a banner ad on Google's results pages. However, you have to pay per click whether or not the click results in a sale. If you have a PPC advertising campaign that is ongoing, then you will have to fork out cash for every click back to your site, regardless of whether the clicks result in sales. PPC advertising is far from cheap, but because search engine's get a lot of revenue from these ads, you get a better position on Search Engines Rankings Pages (SERPS) which is necessary for your site to be ultimately successful.

SEO on the other hand takes time, which means either you pay a professional SEO company to sort this out for you - which is also expensive, or you try and optimize your site yourself. Whether you are successful at doing this for yourself comes down to your creative, imaginative and writing abilities. You will also need to test the effectiveness of keywords in attracting traffic to your site and be prepared to change texts, titles and images so that you get the right formula. Once again all this takes time. You could use both PPC and SEO and test keywords success through your PPC ads. These can be quickly changed, and so you don't have to invest so much time in testing how successful they are.
PPC and SEO can go hand in hand, the choice is not an either or one unless you are on a tight budget of course. Then the question is should you invest in what could be a successful PPC campaign, or SEO? That is for you to decide, but consider this; the PPC ads may not result in many or any sales. SEO on the other hand will be an investment in the long-term future of your site. Good SEO services will suggest you use both I believe, but that comes at a price.

My personal choice would be for SEO rather than PPC simply because I can write well and have good content which attracts a loyal following, if you can't do this then you could hire someone who can - good content writers aren't that difficult to find and neither are good SEO services. I am also skeptical about PPC as the system can be abused and this is difficult to track immediately. However I see that PPC has many advantages in that as long as your ads are placed judiciously you get targeted traffic to your site and you will get more highly ranked in the SERPS.

By Lynne Evans

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