You should always have a hit counter installed to track visitors to your blog. See How to track visitors to your blog. This was written before New Blogger was introduced. It should still work, but it will add a visible counter at the bottom of the page. If you chose an invisible counter, it will make no difference, but if you want the visible counter elsewhere, or want an easier way, for instruction on how to install it for New Blogger by referring to Adding advertisement, hit counter, etc. to New Blogger blog (click BACK button to get back to this page).
So if you run a business, start a website for the business plus do a blog to draw traffic to your business site.
Books for Business Blogs