Best AdSense Ad placement and colors for highest CTR

This article is about the best AdSense Ad placement and colors for the highest CTR (click through rate). The click through rate, referred to as CTR is the number of clicks per thousand ad views, expressed in percent. So if you have 1,000 ad impressions, and it has a visitor actually clicked on the advertisement, then your CTR is 0.1%. To earn more with your Google Adsense ads, it is necessary to increase your CTR.

Use multiple color palettes against color blindness

You can increase your CTR by using "multiple color palettes" on your Adsense ad. People who visit your website frequently know at some point your ads, because they look the same every day. This makes them blind so they do not click any more on the ads. For this ad blindness you can setup AdSense to use multiple color palettes on your ads. Then the ads change each time the page is refreshed. Showing different colors.

Do this by:

1. Log into your AdSense account and go to your "AdSense Setup"


2. Go to the page with "AdSense for Content"


3. Choose the ad


4. In the dropdown colorbox, Default Google Palette, select "Use multiple palettes"


5. Hold Ctrl key and select the colors you want.

By using Color Palettes regular visitors will think you dont have ads on your site and that makes them less ad blind.

Advertisements in the colors of your website

In general, visitors click more often on ads when the colors are in the same color as your background, titel, url, edges and text. So that if it looks like the ads belong to your sites content.Various statistics shows that if you make the ads blend into your website they will be more likely to be clicked.

The best locations of your AdSense ad blocks

In order to increase the CTR it is important where you place the ad units. For many years Google has analyzed peoples click behavior and they find out what the best spots for your ads are. These places provides the most clicks (= income) to you. Make sure that the best performing ad unit (highest CTR) is the first in your HTML code to improve your AdSense revenue.

The darker the color, the better the location of your AdSense ads. Make sure that the best performing ad unit (highest CTR) is the first in your HTML code to improve your revenue.

Left center: 

Here the Adsense blocks are confusing the navigation of your website. For maximization of clicks it is good, but if want to keep your  first time visitors to your site, it is not a good choice. As you can see the best spots for ads are above the fold, that is the screen the people see first when visiting your site.

Below the navigation bar:

Place your ad under the navigation of the website. Adjust them to the look and feel of your website. It seems that if it looks like that the ads are part of the navigation menu of your website, visitors will click more on your ad.

Left:

If you place AdSense blocks left of your content, you have a good chance that people click on it. This is mainly because people start reading here. Advertisers know this so they pay more for this location.

Under the title:

You might test and place your Adsense blocks just below the title and above the content of an article. But keep in mind, this can be very annoying and unprofessional for your visitors. In addition, the interest of the reader immediately drops and in the worst case they leaf immediately. A better way is to place a block under the titel and align it to the left or right of your article. In this way the text goes around your ad and peolpe see and thus click it more often.

After the article:

When people finished reading a article they dont know what to do next, so why not present them something to click on in the vorm of a banner ad?