Wider ad formats let visitors easily read more text at a glance without having to skip to a new line every few words.
Ads "above the fold" (the area of the page visible without scrolling) tend to perform better than those below the fold.
If positioned well, wide ad sizes can increase your earnings significantly.
Reminder that placing AdSense code on pages with content primarily in an unsupported language is not permitted.
Ads near rich content and navigational aids usually perform well.
In your AdSense account, you can filter unwanted ads by advertiser URLs, ad category, or placement-targeted ads.
Increase your coverage with up to 3 AdSense for content ad units, 3 link units & 2 AdSense for search boxes on each page of your site.
These 3 formats often perform best: large rectangle 336x288, medium rectangle 300x250, wide skyscraper 160x600 or 728x90 leaderboard.
Place ads within the page content or article text, or near the navigation of your site to increase ad performance.
Place ads at the top and right sidebar of your search results pages for added visibility.
Moving the top leaderboard or banner below your site’s header would most likely result in an increase in CTR.
Most users will not scroll below the fold line, so place the ads above the fold where your users will see them.
An easy tip to increase revenue. Simply remove the border around the ad units to blend your ads into content.
Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.
Help users find info on your site by adding AdSense for search and earn from clicks on ads on the search results pages.
You can filter competitive ads, or other ads you want to keep off your site, simply by telling us which URLs to block.
Make sure that your <title> elements and ALT attributes are descriptive and accurate.
Keep a high quality site: avoid hidden text/links & don't use cloaking or sneaky redirects.
Test your site to make sure that it appears correctly in different browsers.
Give your site a clear hierarchy & text links so every page is reachable from at least one static text link.
Put the highest CTR ad unit first in your HTML code to improve revenue.
Accidents happen. No need to contact us if an accidental click occurs.
If your site map has a large number of links, break the site map into multiple pages.
More Adsense tips and ideas...
