Traffic Alternative to Google - Social Media Optimization (SMO)

The term Social Media Optimization(SMO) is very hot word in search marketing. It is another traffic alternative to google. It gives option to increase more traffic and business through social media applications.

Definition : SMO is easy to link method using social media sources like social networking, blogs, social bookmarking, and media sharing websites. It is the best traffic alternative to google, yahoo and other popular search engines.

The main goal of marketing is to increase more and more business by exposing their products to the interested buyers. The social networks are very popular now and millions of visitors have joined it. The community or group inside the social networks attracts interested members to join it and through community we can attract visitors and let them know about our products.
It is also very easy as compare to search engine optimization. No need of on-page and off-page optimization. Only few related tags, a very attractive title with description and good content on the page that force members to visit the page. If the content is very good, really you will get more benefits here. You have to build community or join community and invite friends to come and join your community to make community more crowdy and visible.

It also gives traffic without spending money and also if your website is new or has no good ranked in search engines then you have still chance to get traffic on your website through social networks.

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Image Optimization

It is not possible for search engines to read the images. The images are very important part of your website. It can improve the design of your website. In SEO, it is very necessary to optimize the images of your website. You know which image is useful and which image is not. The traffic will increased on your website through image search. So always put ALT attributes in image tag. The ALT define the name of the image. Here is the example :

Suppose I have a website name http://www.xyzexample.com/ and it contains some pictures also. Suppose I am going to insert a picture of cat. Then tag which I will use :
image src=/images/cat.jpg height="define height" width="define width" ALT="cat"

Must remember some of the important point when using images :

a) If you are using small image(s) as a text or logo in website then keep its color not more than 256 and save it as .gif or .png. Using .jpeg is not an ideal choice because it will slow your website's page dowloading and the visitors will wait a long time.

b) If you are using photographs then use the jpeg images because these type of pictures need good quality and only jpeg will provides you good quality.

If you are interested in banner exchange, must add ALT attribute with your keywords. Suppose you ask to the webmaster of other website for the link exchange then give him/her code of your website with ALT tag. Example :
http://www.xyzexample.com/">""<" img src="example.gif"">"
alt="put keyword of your site here"">""<" /a">"

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