Better page titles in search results

By Navjot Singh
navjot singh
Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about.
We use many signals to decide which title to show to users, primarily the

Other times, alternative titles are displayed for pages that have no title or a non-descriptive title specified by the webmaster in the HTML. For example, a title using simply the word "Home" is not really indicative of what the page is about. Another common issue we see is when a webmaster uses the same title on almost all of a website’s pages, sometimes exactly duplicating it and sometimes using only minor variations.

Lastly, we also try to replace unnecessarily long or hard-to-read titles with more concise and descriptive alternatives.
For more information about how you can write better titles and meta descriptions, and to learn more about the signals we use to generate alternative titles, we've recently updated the Help Center article on this topic. Also, we try to notify webmasters when we discover titles that can be improved on their websites through the HTML Suggestions feature in Webmaster Tools; you can find this feature in the Diagnostics section of the menu on the left hand side.

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The Top 10 On-Page SEO Factors to Ignore at Your Peril

When you optimise your website for SEO, your campaign really lives and dies by the on-page factors. Whether for a new website, a website re-design or an existing site, the following ten on-page factors are important to any SEO campaign and all make a contribution towards how well your site ranks in the search engines.

• Valid HTML: This helps developers to clean up their code. The HTML Validation tool at http://validator.w3.org checks your website's code and feeds back about errors and warnings. You may have failed to close a tag, added an extra character somewhere, duplicated attributes, etc. W3.org defines the HTML standards, meaning that if you have errors and warnings you are not completely compliant with best practice HTML.
  While a small issue in the grand scheme of on-page SEO, every little helps when it comes to increasing the general perception of your website by the search engines, so meeting best practice standards by having error-free HTML can only be a good thing.
  
• Page Load Speed: Just like HTML validation, page load speed is a small consideration in the grand scheme of things, though Google has confirmed it is a ranking factor. The Google Page Load Speed tool gives you a score out of 100, and then tells you exactly what you need to do to improve that score to the letter. Google's tool will even give you optimised images of a smaller file size to replace your current ones to make it easier for you.
  The optimum speed is over 80 out of 100, and with all the help that tool provides, you really have no excuse to avoid making the simple changes.
  
• Internal Linking: The internal links on your website can help to point Google in the right direction to work out which pages should rank for which keywords. While the search engine algorithms are very intelligent, give them a helping hand when you can to point them in the direction you want!
  
• Rel="Canonical": If you have pagination on your website, for example multiple pages of product listings, you should look at using a rel="canonical" tag to ensure that all of those extra pages point back to the original page. This ensures just the original page gets indexed in Google, not the many pages of duplicate content.
  
• Working Links: It may seem obvious, but if any of the links on a website don't work then it devalues your entire domain in the eyes of the search engine robots, as they have to spend time backtracking and working out where they should go next. Search engines also realise this is bad for the user and this can damage your listings.
  One or two broken links may be a mistake, but if the search engine spider finds many broken links then your rankings will suffer, and you will annoy your users and potential customers.
  
• URLs: Create a linear URL structure for your website as both users and search engines will find this easy to understand. Your URLs should be optimised to include keywords and should follow the structure of the website, for example /dvds/sport-dvds/product-name. Some websites have URLs with random characters such as /786858/?34543543543, and the subject of these could be anything.
  The URL is one of the first clues to a search engine what a page is about and you should make it very obvious by including the keywords that you want Google to see in the URL - within reason and in a natural way, of course.
  
• Website Structure: A well-structured website can help search engines to find all your pages by making it easier for their robots to find their way around the site, as well as doing the same for the users.
  It is also imperative that within that structure you have only one page for each group of keywords; for example, one for "jobs in medicine" rather than having "job in medicine" and "medicine jobs" pages as well.
  
• Titles: Along with the URL, titles are the first indication to the search engines of the subject of your page, so you should ensure your titles are descriptive. The keywords should be in your title in a natural way and should tell both search engines and users exactly what they will find on that page.
  
• Unique Content: Having duplicated content (i.e. exactly or mostly the same) on multiple pages of your website may lead to all of those pages being excluded from the listings, or as a best case scenario will mean a less important page is listed instead of a target page.
  
• Great Quality Content: Don't add just any old content to your website; make your content entertaining, useful and relevant. Google will not index pages if it believes feels the content is generic or simply of poor quality. Your content must also serve the purpose of driving conversions by actually speaking to the audience and telling them what they need to know.

So there you have it – 10 top tips for making sure your get your on-page optimisation right. There are many other ranking factors and this is not some magical quick fix for your SEO woes, however follow these tips as a base guide and you will definitely be going in the right direction! 

This post was written by Ian Collins of I-COM, an Internet Marketing Agency that provides services including website development and SEO services in Manchester.

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How Google Plus Page Affects Search Engine Optimization SEO

Google Plus increases with a high speed. While it is accomplishment in June, to begin with on an invite-only base, it has 60 million users; it is the 14th of Facebook users. On 7th November, Google Plus host start allowing business profiles (i.e. Google+ pages), where previous to, this was the only single user profiles. Google Plus is a different means, similar to Twitter and Facebook, used for businesses to dig up the expression out on the subject of their products, brand and services; Google Plus latest business page means a lot toward the globe of search engine optimization.

Before clearing up how Google plus page affects SEO, it is key to have an universal plan of how the Google +1 button works. Google+ users can +1 the affects in the region of the web" that they "similar to, have the same opinion with, or would like to suggest to others." According to Google, when users click the Google +1 push button, they are socially viewing that they agree of the product, brand, service, cause, and all that.

Sharing Google +1s is done in the following mediums:

• User's individual recommendations: If an user chooses to do so, they can share their +1 of websites, business pages, and Google search results and ads with one or more of their circles and contacts.
• Unknown recommendations: At what time somebody is on a page or website so as to has a service, product, and so on, audience can distinguishes how many times assumed service, product, and all that. Was Google +1ed. Furthermore, Google Plus 1 suggestions at this moment give you an idea about a few Google search results.

Twitter's "Retweets" and Facebook's "Likes" previously decide the categorize that websites appear on SERP (search engine result pages). The Google plus 1 button developed in support of Google Plus is intended to be Google's edition of the "Retweet" as well as "Like" buttons.

Any person on a webpage is able to see how many times somewhat has been Retweeted or Liked, in addition to at the present the identical goes for Google +1s. These buttons are used to guess how excellent a service or product is based on unfamiliar person's skills. On the other hand, the Google +1 button goes further than "Retweets" and "Likes" for the reason that it takes suggestions as of unfriendly to individual, as well as in the end, improves user searches. At what time Google+ users are Login into their account also run a search through Google's search engine, friends as well as contacts +1 supports show up in their search results Page.

How the Google Plus 1 Button on Business Pages Will Affect search engine optimization:

Businesses can currently use Google+ to publicize their products, brand as well as services. In addition to Google Plus boost the individual authority factor in client service. People strength of character is +1ing services as well as products by way of suggestions of their friends as well as contacts in mind; also this is individual explanation Google plus possibly will pick and choose up in reputation.

These are the effects the latest Google Plus pages will have on Search Engine Optimization:

1. Improved Online Branding: Having a Google Plus business page boost your possibility to take over the first page of your brand's search engine result page. How? Well, for the reason that a Google Plus business page is Google's. Also Google determination, by hook or else by crook, put the nearly all relevant outcome so as to they have within their record out in attendance first earlier than anything else – would not you have the same opinion?
2. Google has realized the Google+ button on its search engine: Fundamentally, both Google Plus users as well as non-users determinations at this time only include to type in Google plus previous to the name of a business in order to acquire to its Google Plus business page. In favor of illustration, "+YouTube" determination get you frankly to YouTube's Google Plus business page. This creates result a brand on Google+ easier than discovery one on Facebook or else additional social media channels. Also that is accurately users are seeming for: easy as well as fast.

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How to Optimize Dynamic Website or Pages?

How to Optimize Dynamic Website or Pages?

Definition of Dynamic Pages :

Dynamic pages are the pages generated "on-the-fly" from a database. It is also known as database-driven pages. PHP, Perl, ASP, etc are using to generate dynamic pages.

It is difficult for the search engines to read the dynamic pages. It is generated when user select variable. It is not possible for search engines to select those variables and this reason these pages cannot indexed.

Dynamic URL's contains strings like &, %, ? and due to these characters problems starts for the search crawlers to read the content. But it is possible to index the dynamic pages also.

Here, I am writing the way through which a dynamic page can be readable by the crawlers :

a) Place links of the dynamic pages on static pages. Further it can be submitted in search engines manually. Most of the
dynamic pages will indexed by the search engine by this way.
b) Coldfusion and other softwares are available which can replace special characters like ?, %, & with alternative text.
c) Using help of CGI/Perl, we can convert query string in the url with suitable text. Path_Info and Script_Name are
environment variables which contains complete URL including strings in dynamic pages.
d) Web hosting company also provides module with Apache software that can convert dynamic URL into urls that can be indexed
by search engines. The mod_rewrite available for Apache that converts requested url into search engine friendly urls.

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