Showing posts with label Google SEO Tips Articles. Show all posts
Showing posts with label Google SEO Tips Articles. Show all posts
Friday, January 6, 2012

60 SEO Tips and Tricks, best SEO Tips and Tricks

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Latest and new 60 seo tips and tricks which helps you website to make them rank higher in search engines and visibility. List of 60 SEO tips and tricks, best 60 SEO tips and tricks, New SEO SEO tips and tricks.

• Write great content
• Write unique content
• Add new content all the time
• Create a great keyword phrase
• Choose a phrase that is popular
• Write an accessible site for search engine spiders and screen readers
• Use the keyword phrase in your title tag
• Get a domain with your keyword phrase
• Use the keyword phrase in your URL

• Use your keyword phrase a lot, but not too much
• Use your keyword phrase in headlines
• Use your keyword phrase in anchor text of links
• Ask other people for links to your page
• keyword phrase inside incoming links
• Try to get links from reputable sites
• get links from similar sites
• Create as much content as you can
• Keep your site content inside one theme
• Keep your site live as long as possible
• Create a sitemap
• Create an XML sitemap
• Use 301 redirects for permanent redirects
• Use 302 redirects only for long or ugly URLs
• Get as many inbound links as you can
• Put your keyword phrase in the first paragraph
• Put your keyword phrase at the top of the HTML
• Put your keyword phrase in alternative text
• Increase the font size of your keyword phrase
• Format your keyword phrases to stand out
• Write a descriptive meta description
• Link to your page from within your site
• Put up links that flow within the text
• Keep asking for inbound links
• Get linked in DMOZ and Yahoo!
• Periodically check your outbound links for pagerank
• Link all major images
• Keep your pages up-to-date
• Use frames, always use the noframes tag
• Flash, always include alternative text
• Use Flash for non-critical pieces of a page
• Keep your pages close to the root directory
• Use the meta keywords tag and include your keyword phrase
• Keep your kewords together
• Use your keyword phrase in your meta description
• Set your language meta keyword
• Optimize for a few secondary keywords
• Use your keyword phrase in named anchors
• Use synonyms for your keywords
• Don't link a lot to external sites
• Register a separate domain instead of a sub-domain
• Register a .com domain over a .biz or .us domain
• Use hyphens to separate words in domains
• Use hyphens or underscores to separate words in URLs
• Don't write your content with JavaScript
• Don't have more than 10 words in your URL
• Don't use dynamic URLs
• Don't use session IDs
• Don't link to link farms
• Don't have broken links on your site
• Don't use the meta refresh tag to redirect users
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Thursday, March 11, 2010

Sitemap Submission Guide, Sitemap Submission Tips, Search Engine Submission Tips

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Sitemap Submission Guide

Today I want to share about sitemap submission. How to submit sitemap without login to webmaster tool?

Below the simple way to submit sitemap to Search Engines

You can ping Bing, Google, Yahoo and ASK each time you update the sitemap at these urls:


Bing Search Enginehttp://www.bing.com/webmaster/ping.aspx?siteMap=http://www.yourdomain.com/sitemap.xml

Goolge Search Enginehttp://www.google.com/webmasters/sitemaps/ping?sitemap=http://www.yourdomain.com/sitemap.xml

Yahoo Search Enginehttp://search.yahooapis.com/SiteExplorerService/V1/updateNotification?appid=YahooDemo&url=http://www.yourdomain.com/sitemap.xml

ASK Search Engine http://submissions.ask.com/ping?sitemap=http%3A//www.yourdomain.com/sitemap.xml
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Wednesday, December 30, 2009

Google Page Rank Update December 30, 2009

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Google Page Rank Update December 30, 2009

Google has once again simplified their Tool Bar PageRank (TBPR) about an hour ago, at 8 p.m. on December 30, 2009. I had observed the changes immediately when I was doing a searching and saw in the SERPs that we'd jumped from a PR5 to a robust PR6. Few changes are exactly took place before my eyes. One minute we were PR5, then next search PR6. But few browsers like Firefox Toolbar have yet to update though. It's still reading PR5, but I'm sure that will change. I have noticed lot of changes in my websites, all for the better, which is a nice.



This is the sixth and final update for this year end 2009, and the last PageRank update occurred on October 29, 2009. So this means that Google updating PR more frequently and every 3 months.

For reference, Google PageRank is a link analysis algorithm (named after Larry Page, co-founder of Google), which Google uses to allocate a statistical weighting to measure the authority, value or importance of a webpage. Nobody exterior of Google knows the actual PageRank of a document.


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Monday, November 9, 2009

Twitter Tips for SEO, Top 10 Twitter SEO Tips

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Top 10 Twitter SEO Tips

Twitter Tips for SEO, Top 10 Twitter SEO Tips

Now, all the rumors signifying that Google will soon offer real-time search capabilities, indexing Tweets and other real-time web data, now is a great time to take a closer look at your Twitter presence.
As an example:
Google is already indexing tweets so Twitter pages and even individual tweets have already in progress appearing within Google search results.

SEO tips on Twitter:

Creating a Username:

Before starting a twitter is sure to pick an user name that’s relevant to your brand or campaign and easy to remember. The selected username, becomes apart of your customized Twitter URL such as twitter.com/yoursite or twitter.com/yourtopic.

Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions.

Select an account name wisely (Make Your Account Name Different from Your Username):

Optimize the Twitter account name to best reflect your brand or campaign. Which can be different than your handle/URL? You obviously want an account name that promotes yourself, your company or your brand. You should also consider which variation of you brand name has the most search frequency every month.

Make your bio count

Optimize your Twitter page’s “Bio” line because this includes the most important, mission-critical phrases for your brand. Use target keyword in description to take advantage of all 160 characters. Your bio is indexed so its contents are what provide your Twitter page with its core relevance.

Spread the word

Link reputation of this newfound social web address. You can incorporate your Twitter URL into your website by placing a call to action on the site for your customers to follow you on Twitter. You could also incorporate your Twitter URL within your site’s Global Footer, which appears at the bottom of every page of your site. Both of these options offer usability to your site visitors and help drive your Twitter URL up in the search engines.

Remember your URL

In Twitter account settings, add your website’s URL or perhaps use it to promote your presence on another social platform, for example, yoursite.com. This is a great way to drive traffic. Link does not provide any offsite reputation due to a “Nofollow” attribute that Twitter has in place.

Select the initial characters of each tweet carefully

Each tweet appears to be significant for SEO as it will conclude what appears in the tweet’s title tag when it shows up as a search result on Google. Tweet title contain Approximately 42 characters. Keep in mind that your full tweet and all its characters are still being indexed by major engines, though.

Keyword Rich Tweets:

Everywhere, start your tweet with a primary keyword phrase to theme each message. Take advantage of any “active lingo” or words as this will enable you to capitalize on timely searches on those terms.

User-Friendly Retweets:

Write your tweets in such a way that they are very simple to other people to resend. In order to allow other users to retweet your message, do not use the maximum number of characters. You should strive to tweet high quality content using keywords and in such a way which makes it easy for others to retweet.

Use TinyURLs:

Tinny Urls play a key role in SEO. With the short links users back to your content. Shorten URL links have significant SEO value since SEO is partially about building high quality links. Twitter can also help your Alexa ratings if you are successful in sending users back to your website.


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Monday, June 8, 2009

Free SEO Articles, Free SEO Tips Related Articles, SEM Articles, SMO Articles, Google SEO Updates, SEO Articles by Experts, SEO Articles Related Links

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Free SEO Articles, Free SEO Tips Related Articles, SEM Articles, SMO Articles, Google SEO Updates, SEO Articles by Experts, SEO Articles Related LinksFree SEO Services

More Articles on SEO

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Search Engine Optimization Services, Free SEO Techniques, Types of SEO Services, Organic SEO Services, Search Engines Positioning, Provides SEO Servic

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Free SEO Services
SEO Services, Search Engine Optimization Services, Free SEO Techniques, Types of SEO Services, Organic SEO Services, Search Engines Positioning, Provides SEO Services India, SEO Request Quota.
Search engine optimization (SEO) is the process or techniques of promoting new or existing websites and web directory's for exposure to search engine crawlers for the placement of search engine's database and search engine results pages.
Search Engine Optimization (SEO) is a technique is used to increases the traffic of the web site and keyword density in web site. Now days Search Engine Optimization (SEO) is more popular in recent years.
Search Engine Optimization (SEO) techniques we can target the users through our web sites positioning in top search engines like Google, Yahoo and Msn.
Search engine optimization (SEO) experts have gained popularity these days because their services have become essential in site optimization. Optimizing the website play a key role to rank it high in the search engine result pages or SERP’s of major search engine like Google, Yahoo, MSN and etc.
We provide Organic Search Engine Optimization in all major search engines - Google, YAHOO, MSN. Natural or Organic Search Engine Optimization means no PPC (Pay Per Click), no sponsored ad, no sponsored rank.

Occupying a Top 10 Position in Google is more difficult than other compare to other search engines. So we stress on Google Top Ranking.

We Offers both types of SEO Optimization:

On-Page Optimization (On-Page SEO) and Off-Page Optimization (Off-Page SEO).

On Page Optimization:
Our On-Page SEO Services:


  • Title tags (different title tags on each one of your pages)

  • Meta keyword/description tags (different meta tags on each one of your pages)

  • Anchor tags

  • Attribute of the image tags

  • Keyword selection, research & testing

  • Image optimization

  • URL structuring

  • Content Development

  • Keyword density

  • Track target keywords

  • Internal Linking

  • Site map
    Our Off-Page SEO Services:

  • Keyword research, testing & selection

  • Keywords in links

  • Article Submission

  • Social networking

  • Directory listing

  • Link exchanges

  • One-way links

  • Three-way links

  • Deep linking

  • Blogging

  • Forum posting
    We don't use Black Hat Techniques such as hidden text, hidden link, duplicate content, keyword repetition. We use only natural SEO techniques and provide quality work.
    Related Keywords:

  • seo services india,

  • affordable seo services,

  • seo services uk,

  • seo services delhi,

  • seo services company,

  • search engine optimization and seo services,

  • free seo services,

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  • Continue reading →
    Monday, June 1, 2009

    Link Bait Ideas, Examples, Link Bait Services, Articles, Tactics and Tips

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    Link Bait Ideas, Examples, Link Bait Services, Articles, Tactics and Tips
    link bait ideas, link bait examples, link bait service, how to link bait, link bait articles, promote your link bait, link bait sites, link bait tactics,
    Link baiting or link baiting is also known as natural link building.
    Link Bait means to create naturally that attract our website for getting backlinks from other website and other may discusses on forums, blogging about, what you have post in blog and linking to it from their sites. With the help of this we can receive a lot of visitors.
    List of Link Bait Ideas:

  • Make a valuable resource (lists, special reports, history of, how to, etc.)
  • Interview (e-mail/phone) prominent people and publish it.
  • Build a useful tool
  • Write an interesting article
  • Run a newsworthy ‘event’ such as a contest
  • Test something new that has not been done before
  • Be the first in doing something on the internet
  • Write something controversial
  • Be the first to write the latest news in your niche
  • Be the first to expose a scammer.
  • Disagree with an authority.
  • Write some funny humor.
  • Update a list of interesting pictures.
  • Be the first to research and document something.
  • Make a theme, plug-in or piece of software’s.
  • Make a tool that others can put on their sites but that links to you
  • Make a resource that is just in time for a major event
  • Write an outrageous theory and back it up with logics
  • Write useful comments on something that is happening
  • Give something valuable for free
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    Wednesday, February 11, 2009

    Meta Tags Guidelines

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    Meta Tags Guidelines

    Information about meta tags. How to write meta tags and use of meta tags. Meta information is used to describe the type of information found on the web page.

    There are 2 meta tags like meta keyword tag and meta description tag used in Web page code whose usage is frequently misunderstood and commonly misused. If you want to know more about other meta tags, see Important HTML Title Tags. Some people might argue that the HTML title tag is a meta tag.

    Rules of Meta Tags:

    The first rule for the meta tags is that each one should be unique and should not be duplicated anywhere in a Web site. If you are duplicating the meta tags then Google has been dumping some Web sites into their supplemental result database when the site uses the same meta tags on multiple pages, so it is important to make sure that each of these meta tags used in your site is unique. Pages relegated to the supplemental result database rarely show up in most Google searches, so make sure that each of these meta tags an title is unique.

    Now more about:


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    Meta Description Tag Guidelines

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    Description Meta Tag Guidelines

    Use up to 200 characters for the meta description tag. The description meta tag will not help much with better rankings, but it is a great marketing tool. Most search engines, use meta description tag shows up as the description for the page in the search result pages, so using it is a great way to convince users to click on your link rather than one of the other nine pages listed in the search results.

    Many search engines--including Google, MSN and Yahoo--will highlight the words used in a search, which helps to draw attention to your page's listing in the search results. At the time of writing the text for the description meta tag, think about the search phrase or target keywords someone might use when they find the page in a search engine and focus the text to indicate that your page.

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    HTML Title Tag Guidelines

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    HTML Title Tag Guidelines

    The HTML title tag play a key role in On page Optimization (SEO) and Title tag will effect the ranking with major search engines. Html title tag is the most important page element for defining the page's keyword theme.

    Tips for Html Title Tag:

    Use up to 66 characters for the title tag. Keep the text in the HTML title tag short and target the main keyword for the page. The target keywords are those for which you wish to see the page rank well and rank high in search engines.

    The keyword theme should ideally appear multiple times in the page content. The first 2 or 3 keywords in the HTML title tag give relevance to the content of the page. If you wish to add the company name, put it on the right side. It is much more important for users to find your Web page using search keywords. Users will not search for your company name unless they already know who you are. Focus your keyword themes on the products and services you offer.

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    Meta Keyword Guidelines

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    Meta Keyword Tag Guidelines:

    The Meta Keyword Tag play a key role and keyword meta tag will not affect your rankings with the major search engines, but it can help with smaller search engines. Meta keyword tag use is completely optional. None of the major search engines have used it for ranking purposes for at least 6 or 7 years.

    Tips for Meta keyword Tag:

    Use up to about 200 characters for this Meta tag and use only those target keywords which contain in article or content o the page. If you are using un related keyword or phrases that are not found on the page then search engine can panelize the website, so avoid useing any words or phrases not found on the page. Separate each keyword phrase in the keywords meta tag with a comma. If you have several pages that would normally use the same set of keyword phrases, just rearrange the order of the phrases.

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    What is a Supplemental Result?

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    What is a Supplemental Result? How Do I Get My Pages Out of Supplemental Results?
    Supplemental Result

    Google finally found a solution in August of 2007 to resolve the supplemental results issue that I want to share in this article. Somewhat those rectify an issue with their algorithm that was apparently dumping millions of web pages into their supplemental results database. That does not mean that the supplemental results database is disappeared, nor does it mean that pages deemed to be less worthy will now start appearing in searches.

    Regularly Google refreshing the supplemental results database, so once the issues with a web page were resolved, they were moving back to the main database much quicker.

    The Supplemental Result is stored in separate database of Google main database. Google remove the WebPages from main searchable database and which means they do not show up in normal search results. In simple web pages are penalized by Google due to few reasons like copied content, duplicate title, description and keywords.

    Few Reasons for showing Supplemental Results:

    • Lack of content on a page.
    • Duplicate content.
    • Content from another site in HTML frames or iframes.
    • Affiliate marketing links.
    • Obsolete pages.
    • Link pages.
    • Links to Bad Neighborhoods.
    • Duplicate HTML Title tags, Description Meta tags and Keyword Meta tags.
    • Old content.

    How Do I Get My Pages Out of Supplemental Results?

    The Google spiders periodically crawl pages stuck in Supplemental Results, but Google use different spider and it does not visit these pages very often.
    Most of this Web site was trapped in Supplemental Results for a long period. We have uploaded the few pages and submitted to Google and after few days those are displayed as supplemental results in Google search results.

    We noticed that all page are came under supplemental results. The flagging increased weekly and spread like a virus until it began to penalize all of the 100% original content pages found in the main portions of the site.


    Then we modified the content and meta tags and re-submitted to Google. Within about a week, almost all of our original content pages were removed from Supplemental Result hell and Google traffic began to flow in once again.



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    Tuesday, February 10, 2009

    Blog Directory Submission Service and Tips

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    Blog Directory Submission Service and Tips

    Blog submission services include blog, RSS or Atom feed to blog web directories, blog search engines and news services for inclusion. Blog submission will assist you in getting one way inbound links from blog directories, RSS or Atom Directories and news services and will also help in driving traffic and making visibility of your blog. Blog directory submission service is best for bloggers, blogs owner and blog marketing consultants for quick inclusion in blog web directories, feed search engines and web-based RSS aggregators.

    If you have only RSS Feed we will submit it to only RSS feed directories. In case of blog we will submit blog URL and RSS or Atom Feed to blogs web directories, blogs search engines, RSS feed directories, feed aggregators and news services.

    Advantage of Blog/feed Submission Services:

    • Submissions to blog web directories and blog search engine will help you in getting relevant traffic.
    • Blog submission will help in getting tons of free quality, targeted traffic on your blog.
    • Blog submission will make more visibility of your blog by adding into blog search engines and directories.
    • Blog submission will increase your link popularity and search engine ranking by getting one way in bound links from blog and RSS directories.
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    Benefits of Article Submission and Tips

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    Benefits of Article Submission and TipsArticle Submission

    Submit your articles manually then it would be an excellent idea to write unique articles for all of the different directories you submit to.

    Avoid using same article the search engines will penalize you for duplicate content and you won’t get near as much traffic.

    Depending on what you are submitting articles for manually submitting them might be the way to go.

    Writing a articles to tell something to visitors about particular topic for which we want to receive a traffic. Manually submitting of article is a good way to get more traffic then you might want to look into an article submission program.

    If have more article on the internet then more visitors are going to read them and the more traffic you are going to receive.

    Article submission programs are especially helpful if you have a new site that you want to get listed under your keywords.

    With the help of article submission, you get more back links and your web site is in the eyes of the search engines.

    In a short period of time you can receive thousands of links pointing to your site if you use an article submission program. To get those links by hand you could easily spend a year writing and submitting unique articles.

    If you want to use an article submission program to submit your articles for you then be sure that they are not sending the same article out to all of the directories.

    You can submit unlimited articles through out the month for your subscription. The more articles you send out the more traffic you will get.

    Some sites will only allow you eight submissions each month and others will charge you x amount for every ten articles they send out.

    Continue reading →
    Sunday, February 8, 2009

    Importance of Web Directory Submissions

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    Importance of Web Directory Submissions Importance of Web Directory Submissions

    • To get listed in search engines and increase visibility online, driving traffic to your website.
    • ‘Links’ play a major role in for ranking position on the various search engines.
    • One simple way to obtain back links is to submit your link to directories to relevant directory. In earlier, web directory were the primary source for visitors to find websites on various topics. Today search engines have taken over but directories have not lost their importance yet.
    • When submitting to a Web directory, the major benefit lies in the human editor. Your submission will be reviewed manually. After reviewing, your website will be accepted or the link will be placed in the web directory. Hence search engines will consider links submitted to web directory.
    • Major search engines will collect the database form web directory like DMOZ. Search engines consider the few factors to provide an importance or a page rank to web directory based on popularity, relevance, quality of the directory and the number of back links your website.
    • If your website is contain more images, flash content, etc and less in content then search engines spider are unable to crawl your website or visits your site. But, if you are submitting to a web directory under a relevant category, then search engine to categorize your site under a relevant topic.
    • You can submit to web directory based on target subject, field and regional web directory, which may useful for you’re to targets a local audience.
    • Try to submit to free web directory more than paid web directory.
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    Benefits of Directory Submission, Use of Directory Submission

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    Benefits of Directory Submission and Use of Directory Submission Services Benefits of Directory Submission

    When search engines are not popular at that time, web directories served as the main method of finding relevant sites. But nowadays, search engines like Google and Yahoo have taken over.

    • To get your website indexed.
    • One way links -> Improvement in Search Engine Rankings.
    • Targeting specific keywords / phrases.
    • Traffic (not such a benefit with most directories).
    • Most web directories are free to submit to.

    Uses of Directory Submission Service:

    • Make sure you are submitting to correct web directory like seo-friendly directories.
    • Prepare a list of seo-friendly directories and make sure that list is updated.
    • Submit a link to web directory in right category for your website, reading each directory’s guidelines, filling in the form correctly, entering the verification code and then submit.
    • Assuming you submit each site manually on your own, its take time and you have to track all those submission. If you take directory submission Services they will take care of tracking your previous submissions and not charging you for duplicate submissions.
    • Using a web directory submission service like ours need not to worry about the title, description and keywords.
    • Maintain a web directory submission process is not only one time job and hugely time-consuming.
    Continue reading →

    Directory Submission Guidelines

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    Directory Submission Guidelines Directory Submission Guidelines

    Every web directory has their own set of guidelines that they follow when approving sites. Below is the list of guide lines used by many we directories to approval a website.


    • Title
    • Description
    • Keywords
    • Category
    • Url / Domain
    • Email
    • Site Content

    Title of your Site:

    Each directory has its own criteria where titles are concerned.

    Some web directories do not allow the usage of keywords in the title and that case we have to use company name.

    • The title should be relevant to the purpose of the site and aptly describe (in a few words) what the site is about.
    • The title should be meaningful and not just contain a list of keywords.
    • The title should not be too promotional and read like an ad text, instead it should be as objective as possible.
    • The title shouldn’t be too lengthy (anywhere between 20 to 50 characters is usually fine).
    • THE TITLE SHOULD NOT BE IN ALL UPPER CASE.
    • Avoid the use of an exclamation mark ‘!’ in the title.
    • Avoid repetition of keywords.
    • Avoid words like ‘best’, ’leader’, ’cheapest’, ’greatest’ or any other exaggerated adjective.

    Description:

    Most, if not all, directories require a description for your site. The general guidelines for writing acceptable descriptions would be:

    • All the points mentioned above for the title
    • Do not mention any pricing details or any other promotional details that are subject to change with time. Again, a description should ideally just describe what the site offers (you may include features and benefits as long as it doesn’t make the description sound too promotional)
    • Most directories wouldn’t want you to mention a phone number and address details in the description – so it’s best to avoid putting in those details.
    • Avoid Capitalizing The First Letter Of Every Word In Your Description.
    • Try and avoid ending your description with ‘and others’ or ‘etc’ or even ‘…’

    Keywords:

    Most directories aren’t too strict about what you enter in the keywords field but just make sure you don’t repeat any keyword more than once and also make sure you have the keywords entered in the format required. Some directories may require you to enter each keyword separated by a comma, e.g. keyword1, keyword2 – while some may require the keywords to be separated by a space. So just make sure you follow their guidelines.

    Category:

    Quite a few directories are very particular about you choosing the right category. Many people make the mistake of selecting the category too fast without checking if there would be a more relevant category. Take the time to go through the directory’s choice of categories and choose the most appropriate category. For some directories, where you’re not able to find a suitable category, you may even suggest a relevant category (if the directory allows you to do so) and if the directory editor finds it suitable, your site would be added under the newly created category you suggested.

    Url / Domain:

    Not many directories are particular about the kind of url or domain you have but make sure you:

    • Submit the domain or url in the correct format. Most directories accept a url in the format of http://www.mydomain.com while some directories accept it without the http://
    • Do not submit parked domains and domains that have no content
    • Do not submit domains that redirect to another site.
    • Unless specified, only submit your home page url and not a url pointing to one of your inner pages, e.g. http://www.xyz.com and not http://www.xyz.com/this-page.html Also, when submitting your home page url, do not include the ‘index.***’ portion of your url – it should just be http://www.xyz.com
    • Some directories are particular about adding a forward slash ‘/’ at the end of the url. Remember to do so where mentioned.
    • Very few directories accept domains hosted on free hosting services or domains that are not registered – avoid submitting these kinds of domains.

    Email:

    A few directories are particular about not accepting sites where the email address included belongs to a free account like yahoo, hotmail or Gmail. This is applicable in very few cases. It is preferable to include the email address of your site domain, e.g. if you’re submitting http://www.xyz.com, try and use contact@xyz.com although don’t worry too much about this as there are very few directories that are particular about the email address entered.

    Site Content:

    Apart from following the guidelines given in each directory about the kind of sites that are acceptable to them, here are a few other general guidelines about a site’s content that most directories are particular about:

    • Never submit a site that is under construction or is about to launch. Make sure your site is fully operational before you have it submitted.
    • Do not submit sites that have no content.
    • Some directories don’t accept sites having just one page. It is preferable for your site to have a few pages.
    • Your site should have a substantial amount of content and not be full of affiliate links or contain just ads all over.
    • A few directories do not accept sites with ‘mirror content’, i.e. sites having the same content but different domains.

    Many directories get plenty of submissions a day and it could take just one reason for an editor to reject your site. So be careful and try and stick as close to the guidelines as possible.

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    Tuesday, February 3, 2009

    Link Building, Types of Link Building Activities

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    Link Building Means

    Link building is a technique to promote a web site by exchanging links to other related websites. Link building is not only useful for increases visibility of a website on internet but also helps to get or occupy the higher search engine rankings. Link building is one of the important strategies in search engine marketing.

    Generally link exchange process is done with relevant websites with high page rank (PR). If the website contain high page rank means we have more advantageous if we exchange a link from that website.

    We can exchange a link or promoting a website by listing in e-zines, newsletters, blogs, directories and search engines.

    Types of Link Building Activities:

    Inbound link building: In bound link is nothing but getting a link from other website or one way link. With the help of one way link we can rank well in major search engines. Below is a diagram to show the inbound link building.
    Reciprocal link building: Reciprocal link building is nothing but two way link building. In this we have to place an other website link in our website. So we have to exchange a link with only high page rank (PR) website. Below is diagram to explain reciprocal link building process.
    Outbound link building: In this exchange we give link to some other website. we may need to give some out-bound links to websites. Below is a diagram to explain outbound links.
    Link Building - 3 Way : In 3 way link building our aim is to have a link from a website having good page rank on our website. In return we link their website from our other related website or directory.

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    Three Link Building, Non-Reciprocal Link Building

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    Three Link Building, Non-Reciprocal Link Building

    In 3 way link building you can exchange a link from a website having good page rank and relevant content and place there link in other related website or directory. This process enables to have even more one way (inbound) links on our main website. This is one of the latest link building processes being followed.

    Three Way Link Building Strategies:

    • Check the websites are relevant to your web site or not.
    • Posted the link to another website that’s related to your keyword and categories.
    • First add other website link in your website and than ask them to add your link.
    • Provide them the exact html code of your website related to particular category.
    • Use the target keywords title as anchor text in the code that is related to your web site and information.
    • Try to contact others on by calling them this much effective than email.
    • After getting conformation on link then check back the web site and make sure they located your link according to your requisite.
    • Mail them to change and if they are not responding to your mail then without wasting your time move on to the next.
    • After week check that the placed link is indexed in Yahoo or Google or not.

    Three Way Link Building Image:Three Way Link Buildin

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    Two Way Link Building

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    Two Way Link Building, Reciprocal link building, Bilateral Links

    Two way link building is one type of link building. Two way link building is also know as Reciprocal link building. Reciprocal links are also known as bilateral links. Reciprocal links are a very cost effective way to get links and visitors to your web site.

    Reciprocal links are thought to be bringing down by search engines. Better to work on non-reciprocal, or one way links, which can be achieved quickly. Link exchanges for reciprocal links are still an important aspect in building your web site’s link popularity.

    Two way link building is useful for page ranking, rank high in major search engines like Google, Yahoo and Msn and increases the traffic for your web site. In two way link building, we will exchange a link from other website and give a back link from your website. Nothing but link exchange between two web sites.

    Advantages and Disadvantages of Reciprocal Links:

    Advantages and Disadvantages of Reciprocal Links
    Advantages of reciprocal links
    • It’s free
    Disadvantages of reciprocal links
    • Time consuming
    • Tedious
    • Your site gives away PageRank
    • Slow to get many links to your web site

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